That’s right Radiohead are giving away their next album for free. Well not exactly Radiohead no longer are signed to a major record label and have decided to sell their new album online. You can choose to download it or purchase the more expensive boxed set. What makes the download different from other sites is that you can choose how much you want to pay for the album. So if you want to you can download the album for free.
This is not new but it is the first time a major band like Radiohead has decided to do something like it. By selling directly to fans that means that Radiohead will make all of the profits themselves and not have to share with the record company. Also “giving away” the album will serve as a good promotion for their upcoming tour. As part of the download people need to register their information which will allow Radiohead to do more targeted marketing in the future.
The only people who are unhappy about this are the record companies because they are pretty much cut out of the loop. They can’t rip off artists any more and take all the money from albums. If record companies want to survive they will need to work out more favorable deals with established artists or watch as they leave to sell their music on their own. Most emerging artists are using the internet as a promotion tool and online store. Myspace being the most popular option. Demonopolizing the record companies control on the distribution of music will only open up the options and pricing for the music listening public.Written by D WallZ
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