Brilliant contest prank - help pick the new CBC hockey theme song
Apparently the CBC in Canada thought they would involve the fans in a contest to pick out a new theme song for hockey broadcasts. This is just the sort of interactive, crowd-sourcing, brand-building exercise the Internet excels at. It’s also a ripe invitation to pranksters like the Something Awful forum goons.
Here’s the top-viewed, top-voted entry right now:
This is the most beautiful sound ever to be associated with hockey.
Please, do your part and log in and vote for this anthem. Give the other entries a fair listen, but I think you’ll agree nothing captures the spirit of hockey quite like this techno mashup of sheep and babies crying.
Here’s the official music video: