Unsought Input

So yesterday our cars of the future article was on “Didn’t they do this already”. I think today’s category is “Wouldn’t be Caught Dead in This”. You can try to persuade me that people buy cars based on power and performance all you want but I am pretty sure that the look and style of the car is pretty important, too. Just like no one will ever want to be seen in the environmentally friendly Hummer, I can imagine the same will be said of most of these vehicles.

In third place we have the Ford Mercury Meta One.

You may argue that this car isn’t necessarily the ugliest car you have ever seen, in fact it’s okay. Work with me here for a minute, if you please. Think back to that movie about the cars that try to kill people. You know the one, the really bad Stephen King movie, Maximum Overdrive? This car will eat you. And your children. And then your neighbors and their families until it runs out of gas, which will take a little longer than a normal SUV since this runs on nice and clean ” hybrid transmission with a twin-turbocharged V-6 diesel engine calibrated to run on a bio-diesel blend”. You can see how I feel this is potentially hazardous to everyone, right? Just look into those headlight “eyes”. Those are the headlights of a killer. (more…)

Ford is in trouble. Some new models are doing well, but all their gas guzzlers are in decline big time. So CEO Bill Ford has hired his own replacement - Alan Mulally, formerly of Boeing.

What can Mullaly do to turn the company around, and why was he chosen? Bruce Nussbaum at Business Week says that Ford needs innovation in their business model, to be more like Apple and Amazon. I think he’s right, but I will let those with more knowledge talk about how to improve Ford’s business model (if you have ideas, please comment below).

What I will talk about is product innovation. I think Ford Motor Company has picked exactly the right person to be CEO, and here’s why: the Boeing 787 Dreamliner. The Dreamliner is not just a new jet. It makes extensive use of advance carbon-fiber composite materials to make it lighter, stronger, and more efficient.

Ford needs something really innovative, not just more cup holders or higher, skinner windows. They need to build a car using similar composite materials and blow past everyone in terms of safety and fuel efficiency.

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I’ve never been one to wave the flag. Yes, maybe I take living in the United States for granted sometimes, but if you play the cards you’re dealt, you don’t whine when you get a couple aces.

But reading Daniel Howes’s article in the Detroit News today about Washington’s attitude toward Detroit’s number one industry has me thinking about some recent comments by Bob Lutz, GM’s main product man and a longtime employee of the global auto industry. Lutz - born in Switzerland, I might add - gave a rousing speech defending the concept of “economic patriotism” and noting that we as Americans simply suck at it.

Who more exemplifies how economically unpatriotic we are as Americans than big man George Bush himself, who, as Howes mentioned,

won’t meet with the bosses of General Motors Corp., Ford Motor Co. and the Chrysler Group. But he’ll sit astride a Harley, visit a Nissan truck plant, herald the Toyota engine that won the Indy 500, campaign for Republicans and then have his press secretary swear there’s no snub of Detroit.

Sure, he drives a big ‘ol pickup at his ranch in Texas and Cadillac builds his limos, but those press opps mean nothing when he won’t say carburetor to Rick Wagoner, Tom LaSorda and Bill Ford.

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