Unsought Input

Toxins.  They are all around you, in the air, in your food, in your drinking water.  So how are you going to get rid of them?

One way would be to realize that “toxins” is so broad a term as to be useless and that in order to avoid exposure to specific health risks like mercury you need to do some research, analyze costs and benefits of approaches, and participate in a modern society with environmental, health, and food inspection.

But that’s too hard.  So instead, turn off your brain and watch this commercial:

So let’s check off all the reasons why this smells scammy.  Have you ever had any of the following symptoms:

• Headaches?
• Backaches?
• The dreaded…  fatigue?
• And many more?

These symptoms could mean that you are filled with toxins! or more likely, that you are a human being, since everyone has a headache once in a while.  In any event, products that claim to cure everything usually cure nothing.

The pads “work” by sticking to your feet at night and removing everything bad from your body.  Everything bad includes:

• Heavy Metals
• Metabolic Wastes
• Toxins
• Parasites
• Chemicals
• Cellulite

Yes, it turns out that cobalt, chiggers and chubbiness all follow the same metabolic processes.  This is point number two - claiming to work in several, completely unrelated ways.

Point number three is easy.  Too easy.  Isn’t it a bit suspicious that it does so much without any effort, pain, or discomfort on your part?

How was such an amazing products discovered?  Through the amazing, ancient art of oriental reflexology.  And acupuncture, or something and nature.  Did they mention homeopathy?  They should.  Misusing a lot of scientific-sounding or hippie nature-sounding terms is point four.

So what did I miss?  What other ways does this seem ridiculous to you?

As you’ve probably heard, Google has bought Youtube.

There has been a lot of talk about this on the web over the past few days. Now that the deal is done, some people are just glad it’s over. Om Malik still thinks it’s not a good idea in the long run. others think that only Google has the advertising muscle to make Youtube profitable.

But I don’t think it’s just a matter of plastering YouTube with Adsense ads, at least I hope not for Google’s sake.

Think about it this way: why didn’t advertising on the Internet work before Google? Well, the banner ads were repetitive, uninteresting, and eventually became an animated, distracting annoyance. The popup ads were worse, and worse still were those disgusting Flash travesties that covered up what you were trying to read. I talk about these ads in the past tense as if they are gone, but they still lurk all over some sites.

The point is that Google took something that was a ubiquitous annoyance and turned it into something that created value for both users, site owners, and advertisers. They made ads that were:

1. Not hideous—basically they don’t detract from the browsing experience.
2. Actually relevant to what a user is looking for. This is an important point, because it means that adding these ads to your site might actually provide value to your users. If they got to your page by searching for “how to get a good divorce lawyer,� they are in the market for a divorce lawyer and might find one through the ad.
3. Measurably effective for advertisers, without all sorts of “mindshare� vagueness.

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