The Creepy Lunesta Butterfly – I Cannot Look Away

According to BusinessWeek, the Lunesta ad is one of the least-skipped commercials on TV. This is an important metric for advertisers. Ever since TiVo and other DVRs have made it easy for people to jump past commercials, advertisers have tried to find ways to get them to watch.

If you look at the rest of the the list, it’s hard to see what makes a commercial less skipworthy. I have a theory in the case of Lunesta. I think people don’t skip because they are mesmerized by the soul-eating Lunesta butterfly. Watch the video:

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…And now you tell me: doesn’t it look like the butterfly brought that woman the sweet gift of a quiet death? Every time that commercial comes on, I point to the screen and yell to my wife, “That butterfly is going to steal her breath!”

Apparently I’m not the only one creeped out…


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Written by Jason

Last 3 posts by Jason

  1. That’s not a butterfly, that’s a luna moth – it’s real, and it is found in your region.

    I suggest you sleep with the windows closed, and skip camping in June and July, lest one gets close enough to steal your breath!

    JessB
    September 10th, 2007 at 1:07 pm
  2. Take a look at this http://www.classroomtools.com/sublimad.htm. Some people think that advertisers put images of death in advertising to get people to buy things. The video “Sex and Death in Advertising” has a lot more examples.

    Fran
    September 11th, 2007 at 10:03 am
  3. My wife first brought that to my attention. She just thought it amusing how the people are lying in bed eyes-wide, butterfly floats in, and they just close their eyes; rather than reacting more like ahh-there’s-a-bug-in-the-room the way people who do not want to sleep around bugs do, even if they are pretty Earth-butterflies.

    I suspected something more sinister.

    Now, the commercial is quite clear that these people are sleeping and I have to admit, it never occurred to me they might be lying about that. I feel foolish saying it, but my hypothesis does make the presumption that the victims are sleeping.

    So, anyway…

    Bugs are only interested in a couple of things. Food is one, but for that they’d want their prey did (and as I said, I assumed these people were sleeping). So I ruled out death and therefore digestion.

    So that left insects only other motivation: reproduction.

    The host organism slips into a deep sleep, and the alien butterfly lays its eggs. Probably in the throat. Maybe up in their nasal/sinus area.

    But you might be right… if so, this is far worse than I suspected… and yet also far better.

    Jeff Freeman
    September 15th, 2007 at 3:51 am
  4. [...] 15The Creepy Lunesta Butterfly[Blogging]From The Creepy Lunesta Butterfly – I Cannot Look Away on Unsought Input According to BusinessWeek, the Lunesta ad is one of the least-skipped commercials [...]

    The Creepy Lunesta Butterfly (from Jeff Freeman)
    September 15th, 2007 at 4:27 am
  5. where can I get a dvd of the butterfly commercial?

    nick pinilla
    October 12th, 2012 at 8:23 am

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